Did you know that “80% of your profits come from the top 20% of your customers,” or that businesses are as much as 14 times more likely to convince a current customer to make a repeat purchase than convincing a new customer to make their first?” These statistics are only…

Over the last decade, the business world has seen a dramatic emphasis placed on the concepts behind ESG, stressing their importance for sustained success in the coming decades. However, implementing an ESG strategy is a multidimensional challenge, and brands must be aware of the drawbacks and benefits implementation may bring…

Though it is obvious to state, customers are the lifeline of businesses. Unfortunately, gaining a customer can be one of the greatest challenges for a company. As a member of Forbes Coaches Council notes in this article from Forbes, “Remember how expensive it is to get one new customer.” With…

As foreseen over the last decade, mainstream customer interaction has become digital. Yes, the legacy brands of old — and brick and mortar retail spaces — remain. However, every industry has seen their ability to interact with customers disrupted or changed by growing technological advancements. Now, brands must strive for…

This is part of an ongoing series focusing on the meaning, implementation, function and future of corporate social responsibility. Marketing in 2021 was a challenge, but 2022 will bring new challenges, emblematic of where the world of business (and as a whole) will be going in the remaining years of…

The COVID-19 pandemic, on a fundamental level, changed how in-person commerce works. As everyone felt the necessity to do their shopping online, it cast in sharp relief the unique differences between shopping from home and in-person. …

2022 is here, what are your New Year’s resolutions? We all have personal goals we want to achieve, however we must also do the same with our companies. Many companies view a new year as an opportunity to refocus their goals around purpose, using their platform to lead with change…

In the business world, there is a desire to harness all the dates on a CSR calendar to engage employees and publicly display brand identity and purpose. …

This is the ninth blog post in an ongoing series focusing on the meaning, implementation, function and future of corporate social responsibility. Minimalism, defined by stripping works down to their most bare essentials, has made an immense impact on the art world. From the hypnotic repetition of composers like Philip…